Lady Patricia Fashions by Bonny L. Cameron

Executive Summary

Lady Patricia Fashions will provide stylish wardrobe options for women coping with impaired motor functions (IMF). Lady Patricia Fashions will be consistently elegant in style and fabric, while providing the necessary features to accommodate IMF. Customer service will be seen as friendly, reliable and efficient.

Lady Patricia Fashions will be introduced through co-sponsored charity fashion shows. Plans for such events are being pursued with various affiliated agencies servicing persons with IMF disorders. Lady Patricia Fashions will be launching a web-store simultaneously with the first event in April 2005. The virtual store is preferred to a retail location for several reasons, reduced overhead, larger client base (international) and the ability to stock inventory according to demand. Garments ordered from either source will be constructed at the time of purchase and delivered by courier to the client.

Lady Patricia Fashions will be a welcome alternative to the traditional "special needs" garments. This is a timely entry into the market given an ever-aging baby-boomer population. Ms. Cameron's many years experience in service industries and with ongoing feedback from women with IMF (impaired motor function), Lady Patricia Fashions is in a position to anticipate the needs of these clients.